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Barstool Sports
Every fan.
OOH | EXPERIENTIAL | SOCIAL | FANDUEL PARTNERSHIP | EVENT
Loving sports isn't a gender thing. Whoever you are, you're welcome to be a stoolie.
The Ask:
Take any major brand and create a unique campaign connected to pop culture.
The Answer:
Bring a more accessible and fresh attitude to one of the most popular brands in the sports world. With content usually marketed exclusively towards men, Barstool Sports can gain an entire new audience by not only acknowledging women's presence in sports fandom, but embracing it.
OOH
Experiential
Bathroom Mirror
Supermarket Beer Aisle
Baseball Stadium Cup
Social
Fanduel Partnership*
Barstool has an established partnership with the online gambling company Fanduel.
*This was prior to the establishment of Barstool Sportsbook — their own betting sub-company
Website Banners
Fanduel Sportsbook Live Betting Bar T-Shirt
Tailgate Truck
A barstool branded bartruck that travels to stadiums across the country to add some barstool to every pregame.
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