The Answer:

We published multiple cookboosk featuring all of our RFI recipes alongside Bon-Appétit style editorials and product info. Promotional brochures disguised as cookbooks, blending innovative recipes with ETF education.

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The Recipe for Innovation cookbooks transcend conventions of financial collateral, transforming ETF education into something we want to keep on our coffee tables, in our kitchens, and actually engage with as we cook the recipes inside.