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Victoria's Secret
Full-time Freelance Copywriter
The Ask:
Help the legendary intimates brand reshape their tone via their lingerie, beauty and sport departments.
The Answer:
Wrote copy to empower and uplift (ha) women through emails, web copy, direct mail and social media.
Email
Emails
SUBJECT: Sport With Support
PREHEADER: Get them now with free shipping on all bras.
Date: 4.6.21
SUBJECT: We've Got Your Back
PREHEADER: Bras that are impressive from every angle.
Date: 4.9.21
SUBJECT: One-piece Wonders
PREHEADER: All about the teddies.
Date: 3.28.21
SUBJECT: V-Day Mood: Cozy Couture
PREHEADER: Psst, last day for $14.50 slippers & $39.50 robes.
Date: 2.8.21
DM
Direct Mailer
Supporting Copy: With warmer days ahead, we're spending Cardmember Month celebrating you with exclusive content and offers.
Subheader: Discover everything April has to offer when you use your Victoria Credit Card
Supporting Copy: The best is yet to come, but start celebrating now with these early offers.
Headline: Keep Your Eyes On Email
Supporting: There's more to come all month long. Sign up, stay tuned, and don't miss a thing.
Visit VictoriasSecret.com to sign up.
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