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Victoria's Secret

Full-time Freelance Copywriter

The Ask:

Help the legendary intimates brand reshape their tone via their lingerie, beauty and sport departments.

The Answer:

Wrote copy to empower and uplift (ha) women through emails, web copy, direct mail and social media.



SUBJECT: Sport With Support

PREHEADER: Get them now with free shipping on all bras.

Date: 4.6.21

SUBJECT: We've Got Your Back

PREHEADER: Bras that are impressive from every angle.

Date: 4.9.21

SUBJECT: One-piece Wonders

PREHEADER: All about the teddies.

Date: 3.28.21

SUBJECT: V-Day Mood: Cozy Couture

PREHEADER: Psst, last day for $14.50 slippers & $39.50 robes.

Date: 2.8.21


Direct Mailer

Supporting Copy: With warmer days ahead, we're spending Cardmember Month celebrating you with exclusive content and offers.

Subheader: Discover everything April has to offer when you use your Victoria Credit Card

Supporting Copy: The best is yet to come, but start celebrating now with these early offers.

Headline: Keep Your Eyes On Email
Supporting: There's more to come all month long. Sign up, stay tuned, and don't miss a thing. 
Visit to sign up.

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