WINNER - SCADDY Awards

Art Direction - Silver

GUCCI's extensive collections have transcended the fashion world and created an entire world of their own, named by this campaign as the Otherworld. Breaking away from photography-based advertising, this campaign takes people on a journey through life in the Otherworld using collages made (almost) entirely out of GUCCI pieces. 

La Mystique - Print

Royals - Print

Cirque - Print

Animal Kingdom - Elevator Wrap

Discovery - Mural

Journey - Pop up ad (GUCCI landing page)