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GOLDTOE
STEP BEYOND
VIDEO | PHOTO | OOH
The Ask:
Start a brand renaissance for an iconic brand by opening themselves up to radical reconsideration from a younger, more diverse audience.
The Answer:
Reinvent GOLDTOE to Step Beyond what's normal or expected for a sock brand, while encouraging people to do the same in their own life.
GOLDTOE Brand Anthem
:15 Videos
Fashionista
Collector
Potter
Hiker
Lifter
Photography
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In Layouts
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AGENCY TEAM
Chief Creative Officer - Mike Caugin
Executive Creative Director - Jason Bottenus
Creative Director - Dustin Joyce
Associate Creative Director - Thom Kordonowy
Jr. Copywriter - Nicole Beraud
Jr. Art Director - Rachel Engle
Account Director - Jon McDonald
Senior Account Manager - Lara Tarakji
Senior Project Manager - Emily Strand
Senior Business Affairs Manager - Christie Wenzel
Producer - John Pesavent
VFX - Thomas Grave
PRODUCTION PARTNERS
Production Company - Jellybean
Photographer - Jason Travis
Producer - Emily Heller
Production Manager - Ashley Woeber
Director of Photography - Brandon Widener
Prop Stylist - Miranda LeRae
Wardrobe Stylist - Carly Ohurn
Editor - Tony Scharko - Scharko Edit
Music Supervision - Greg Allan - Sonixphere
Audio Engineer - Andre Bergeron - Babble-On Recording Studios