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Minnesota Lottery
Get Out And Play
The Ask:
Promote Minnesota Lottery's winter ticket, Bundle Up Bucks, through messaging encouraging Minnesotans to get out and embrace the fun in winter.
The Answer:
We created giveaways, events, customs scarves, and some "inspiration" from local icons to show no one does winter fun better than Minnesotans.
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Radio
When it comes to getting out for some winter fun, Minnesotans can't help themselves — us included. So we dumped the recording booth for a chance to have some real play.
Snowmobile :30
00:00 / 00:30
Fat Tire :30
00:00 / 00:30
Hiking :30
00:00 / 00:30
Hiking :15
00:00 / 00:15
Minnesota Lottery + Alchemy 365 Event*
What better way to get Minnesotans out to play than some -9 degree yoga? Those who got out to get the blood pumping also got the cash flowing with special swag packs and free scratch games for every participant.
*Largest turnout in their brand's collabs history
Photos By Sam Holt
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Surprise and Delight
Good things come to those who play. The only thing better than free stuff? Free stuff that can win you money. Plus a custom scarf and cooler bag.
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Digital | Print | OOH
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AGENCY TEAM
Executive Creative Director - Heath Pochucha
Group Creative Director - Scott Dahl
Associate Creative Director - Thom Kordonowy
Jr. Copywriter - Nicole Beraud
Jr. Art Director - Rachel Engle
Account Director - Brandon Hernandez
Producer - John Pesavent
Project Manager Supervisor - Jack Lunt
Photographer - Neal Reiter
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