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Minnesota Lottery Get Out And Play

Minnesota Lottery

Get Out And Play

The Ask:

Promote Minnesota Lottery's winter ticket, Bundle Up Bucks, through messaging encouraging Minnesotans to get out and embrace the fun in winter.

The Answer:

We created giveaways, events, customs scarves, and some "inspiration" from local icons to show no one does winter fun better than Minnesotans.



When it comes to getting out for some winter fun, Minnesotans can't help themselves — us included. So we dumped the recording booth for a chance to have some real play.

Snowmobile :30
00:00 / 00:30
Fat Tire :30
00:00 / 00:30
Hiking :30
00:00 / 00:30
Hiking :15
00:00 / 00:15

Minnesota Lottery + Alchemy 365 Event*

What better way to get Minnesotans out to play than some -9 degree yoga? Those who got out to get the blood pumping also got the cash flowing with special swag packs and free scratch games for every participant. 

*Largest turnout in their brand's collabs history

Photos By Sam Holt

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Surprise and Delight

Good things come to those who play. The only thing better than free stuff? Free stuff that can win you money. Plus a custom scarf and cooler bag.

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Digital | Print | OOH

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Executive Creative Director - Heath Pochucha

Group Creative Director - Scott Dahl

Associate Creative Director - Thom Kordonowy

Jr. Copywriter - Nicole Beraud

Jr. Art Director - Rachel Engle

Account Director - Brandon Hernandez

Producer - John Pesavent

Project Manager Supervisor - Jack Lunt

Photographer - Neal Reiter

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