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Minnesota Lottery
Get Out And Play
The Ask:
Promote Minnesota Lottery's winter ticket, Bundle Up Bucks, through messaging encouraging Minnesotans to get out and embrace the fun in winter.
The Answer:
We created giveaways, events, customs scarves, and some "inspiration" from local icons to show no one does winter fun better than Minnesotans.
Radio
When it comes to getting out for some winter fun, Minnesotans can't help themselves — us included. So we dumped the recording booth for a chance to have some real play.
Snowmobile :30
00:00 / 00:30
Fat Tire :30
00:00 / 00:30
Hiking :30
00:00 / 00:30
Hiking :15
00:00 / 00:15
Minnesota Lottery + Alchemy 365 Event*
What better way to get Minnesotans out to play than some -9 degree yoga? Those who got out to get the blood pumping also got the cash flowing with special swag packs and free scratch games for every participant.
*Largest turnout in their brand's collabs history
Photos By Sam Holt
Surprise and Delight
Good things come to those who play. The only thing better than free stuff? Free stuff that can win you money. Plus a custom scarf and cooler bag.
Digital | Print | OOH
AGENCY TEAM
Executive Creative Director - Heath Pochucha
Group Creative Director - Scott Dahl
Associate Creative Director - Thom Kordonowy
Jr. Copywriter - Nicole Beraud
Jr. Art Director - Rachel Engle
Account Director - Brandon Hernandez
Producer - John Pesavent
Project Manager Supervisor - Jack Lunt
Photographer - Neal Reiter
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