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The Pill Club
Pill-O Talk (Student Work)
The Ask:
Create an integrated campaign for a service of your choice.
The Answer:
As a birth control subscription service, The Pill Club wants to dismantle the stigmas that women face with birth control. Pill-O talk is an inclusive, community-based campaign that educates and normalizes birth control conversations.
Instagram
Caption: If only he knew his way around your body like he does his car.
Caption: The pill does more than just prevent babies. Imagine that.
Caption: The lacy ones are always the first to go, too.
Direct Mail
Direct Mailer (subscriber exclusive)
Chocolates (sent with subscription)
Surprise and Delight
Integrated Smart Watch App
Smart Watch
Microsite
Microsite
Copywriting
Nicole Beraud
Cher Arthur
Kenzie Morsey
Rachel Engle
Art Direction
Rachel Engle
Tess Wilkinson
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