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The Pill Club
Pill-O Talk
As a birth control subscription service, The Pill Club wants to dismantle the stigmas that women face with birth control. Pill-O talk is an inclusive, community-based campaign that educates and normalizes birth control conversations.
The Ask:
For 25 years, the Invesco QQQ ETF has provided access to 100 of the world’s most innovative stocks. Yet, 47% of high-net worth investors were unaware of its existence and its groundbreaking ingredients.
The Answer:
What better way to educate about the ingredients in an ETF than a proven format for ingredients... the cooking show. Introducing Recipe for Innovation, an eleven-part culinary film series featuring world-renowned chefs who crafted original dishes inspired by the companies within the Invesco QQQ ETF.
Caption: If only he knew his way around your body like he does his car.
Instagram
Caption: The pill does more than just prevent babies. Imagine that.
Caption: The lacy ones are always the first to go, too.
Direct Mail
Direct Mailer (subscriber exclusive)
Chocolates (sent with subscription)
Surprise and Delight
Integrated Smart Watch App
Smart Watch
Microsite
Microsite
Copywriting
Nicole Beraud
Cher Arthur
Kenzie Morsey
Rachel Engle
Art Direction
Rachel Engle
Tess Wilkinson
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