The Answer:

⅓ of all pets in the US have a social media profile. That’s a lot of prying eyes…

 

We enlisted a few of the top animal creators on TikTok & Instagram to highlight the questionable life choices they see their owners making. We made 4 social-first spots that aired alongside 4 creator-made spots, accumulating massive social engagement across TikTok and Instagram. So pay no attention to the laser pointer, and remember that sometimes, you could’ve done better...same goes for where you invest. Your pets are watching you.