Comfort Colors
New Shirt. Old Soul.
The Ask:
Create brand assets and headlines highlighting the unique pre-worn look and feel of Comfort Colors shirts.
The Answer:
Comfort Colors apparel may be brand new shirts, but the carefully made pre-worn design gives them an old soul even your favorite vintage would respect.
:15 Videos
First Date
Stitch To Stitch
Sketch To Screen
Cheers to Creativity
Social
Email (Comfort Colors + Gildan*)
*When it comes to emails, I got the juice. Gildan/Comfort Colors brought me in to write the emails for the other half of their campaign, Gildan's Make Your Mark.
Comfort Colors
SUBJECT: Youth Tees, Old Souls
PREHEADER: Who says kids don't know vintage comfort?
SUBJECT: Classic Comfort
PREHEADER: Our pocket tees take even the simplest outfit to another level.
A Blast From The Present
Shop Pocket Tees
Our 9018 Youth Midweight Tee is durable enough to handle everything kids do while keeping the soft, broken-in feel Comfort Colors is known for. Whether they're playing with friends or sitting at school, our tees keep them comfy and ready for anything.
As the original garment dye company, our apparel is the result of decades of dedication to our craft. Others may imitate, but they can't compete with the original.
The Perfect Fit
Authentic garments with unparalleled softness and an easy, lived-in attitude.
Made Strong
All our shirts are built for strength and durability. With double-needle stitching throughout the garment, the 9018 will keep its quality even after your kid outgrows it.
Born Broken-In
Shop Pocket Tees
Our 6030 heavyweight pocket tee feels old school with the quality of a brand new shirt. With an abundance of color styles to choose from, you can go back to this favorite again and again.
As the original garment dye company, our apparel is the result of decades of dedication to our craft. Others may imitate, but they can't compete with the original.
Comfort
Born broken-in means our shirts are made with your comfort as the highest priority. Our 6030 has all the comfort we pride ourselves in with a simple, modern design that goes with anything in your closet.
Decorating Techniques
Comfort Colors is the perfect quality canvas to bring your art to life — we make our shirts so your vision can shine.
Gildan's Make Your Mark
SUBJECT: Art is Subjective — Comfort isn't
PREHEADER: You've got your message, we've got your medium
Make Your Mark
Your greatest tool is creativity. Ours is quality. Our Softstyle™ collection takes your favorite everyday shirt and adds exceptional comfort. Because you should always feel empowered to wear your art on your sleeve — or anywhere else you want.
Both the 987 Softstyle™ Long Sleeve Hoodie and the 64400 Long Sleeve Tee were made for comfort and printability. Your designs will look outstanding, and your customers will feel the difference.
Unsurpassably Soft
Our elevated Softstyle™ line has a fit and feel that’s beyond compare.
Sustainable Efforts
100% of our fabric cutting scraps are recycled into fiber and used in new products.
SUBJECT: A Platform For Creativity
PREHEADER: Softstyle Tees are made worthy of your message.
Make Yourself Heard
Your art speaks volumes, but the right tee can amp it up. That’s what makes Softstyle™, with exceptional comfort and remarkable quality, the perfect fit for both your work and customers. We make our garments with care so your creativity can steal the show.
Both the 67000 Adult CVC Tee and the 67000L Ladies’ Tee were made with printability and comfort at the forefront. With the Softstyle™ collection, your designs will feel as good as they look.
Sustainable Efforts
100% of our fabric cutting scraps are recycled into fiber and used in new products.
Crafted For Creating
Every garment is made with high stitch density for a smoother printing surface.
SUBJECT: Share Your Vision
PREHEADER: Softstyle is here to elevate your next design.
Make Your Mark
The way you see the world should be the way the world sees you. That’s why Softstyle™ was made to not only elevate any design, regardless of printing technique, but also be the softest, most comfortable collection we have to offer. Because we believe you should never sacrifice style for comfort.
Both the SF500 Hoodie and the SF000 Sweatshirt were made for unrivaled comfort and printability. Your designs will look outstanding, and your customers will feel the difference.
Unsurpassably Soft
Our elevated Softstyle™ line has a fit and feel that’s beyond compare.
Huge Selection
Available in up to 15 colors, and ranging in sizes S – 5XL.
SUBJECT: Casual Comfort
PREHEADER: V-Necks that keep your basic tees waiting for laundry day.
New Shirt, Old Soul
Shop V-Necks
If you're looking for laid-back casual styles without wanting an athleisure vibe, our 3199 Ladies V-Neck Tee is a match hemmed in heaven. With the same broken-in feel Comfort Colors takes pride in, you'll never have to sacrifice comfort for an elevated look again.
As the original garment dye company, our apparel is the result of decades of dedication to our craft. Others may imitate, but they can't compete with the original.
Color
Inspired by the rich hues of nature, our original garment-dyed process produces tees in beautiful colors that work with any style.
Relaxed Fit
Because need to tug at your tee all day is like buying slippers that make your feet hurt.
SUBJECT: Covered and Cool
PREHEADER: Take our hoodies out for a spin.
A Blast From The Present
View Our Hoodies
Made with durable fabric and soft colors, the 1567 Adult Hoodie is perfect for covering up from the cold or playing up your casual style.
As the original garment dye company, our apparel is the result of decades of dedication to our craft. Others may imitate, but they can't compete with the original.
Relaxed Fit
A modern design that makes all our hoodies look and feel like a styled choice.
Color
Inspired by the soft hues of nature, our original garment-dyed process produces beautiful colors that make every design pop.
SUBJECT: The Best of Both Worlds
PREHEADER: Durability and comfort never looked so good.
Express to Impress
Being an artist is not for the faint of heart, and we take that seriously. That’s why we created our Gildan Hammer® collection with heavyweight dependability — without losing the comfort you love. So your art is always ready to be worn and seen.
With exceptional durability that never compromises on comfort, both the H000 Gildan Hammer® Adult T-Shirt and the H400 Gildan Hammer® Long Sleeve are made to exceed expectations. Because we know a design is only as strong as what it lives on.
Wide Variety
Our H000 Gildan Hammer® Tee comes in 22 colors, and all our garments range from size S-4XL.
Quality First
Our garments are made to last whether you’re printing, embroidering or wearing.
SUBJECT: Uncompromising Comfort
PREHEADER: Take your self-expression to another level.
Strength With A Soft Side
Your art has layers, and so does ours. Well, maybe not literally.
But with our Gildan Hammer® collection having both exceptional durability and comfort, there’s plenty more to our garments than meets the eye.
With heavyweight dependability that never compromises on comfort, both the HF000 Gildan Hammer® Crewneck Sweatshirt and the HF500 Gildan Hammer® Hoodie are made to exceed expectations. Because we know a design is only as strong as what it lives on.
Quality First
Our garments are made to last whether you’re printing, embroidering or wearing.
Sustainable Efforts
100% of our fabric scraps are recycled and used in new products.
SUBJECT: Make Your Mark
PREHEADER: Art speaks louder than words.
Show Don't Tell
Your art is your fingerprint on the world — totally unique to you. So make sure it’s on something crafted with just as much quality. With unforgettable comfort and the same durability as our other garments, Softstyle™ tees are the common thread between imagination and a sold-out drop.
The 67000 Adult CVC Tee is made for incredible comfort and printability. Your designs will look outstanding, and your customers will feel the difference.
Crafted For Creating
Every garment is made with high stitch density for a smoother printing surface.
Wide Variety
Available in up to 15 colors, ranging in sizes XS–4XL.
AGENCY TEAM
Executive Creative Director - Jason Bottenus
Creative Director - Dustin Joyce
Jr. Copywriter - Nicole Beraud
Jr. Art Director - Rachel Engle
Account Director - Jon McDonald
Producer - Kelly Moss
Senior Project Manager - Craig Christiansen
Associate Project Manager - Sarah McCarthy
Designer - Erik Jacobs
Designer - Rob Mahoney
Photographer - Neil Reiter
PRODUCTION PARTNERS
Photographer - Brian Bins
Producer - Hillary Freedman
Wardrobe Stylist - Mariana Castro