Netflix

Eco Mode Clean Streaming

By streaming on Eco Mode, users can not only reduce their streaming pollution (footprint) by 75%, but Netflix also gives early access to original content, and exclusive BTS they can't see otherwise. It's the laziest way to care about the environment.

yearly roundup

Landing page (slideshow)

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Social

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Caption: By streaming on Eco Mode, you can reduce your streaming footprint on our platform by 75%.

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Caption: The longer you watch with Eco Mode, the earlier you'll have access to our original content. Stream content like Stranger Things 4 up to 3 days before your friends and receive exclusive BTS, so you can fun fact flex at the watch party.

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Caption: Introducing Eco Mode. Reduce your streaming footprint to the environment by 75% by doing absolutely nothing.

OOH - Billboard

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OOH - airport

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Microsite - netflix.com/ecomode

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Copywriting -

Nicole Beraud & Cher Arthur

Art Direction - 

Rachel Engle