Eco Mode Clean Streaming
By streaming on Eco Mode, users can not only reduce their streaming pollution (footprint) by 75%, but Netflix also gives early access to original content, and exclusive BTS they can't see otherwise. It's the laziest way to care about the environment.
Landing page (slideshow)
Caption: By streaming on Eco Mode, you can reduce your streaming footprint on our platform by 75%.
Caption: The longer you watch with Eco Mode, the earlier you'll have access to our original content. Stream content like Stranger Things 4 up to 3 days before your friends and receive exclusive BTS, so you can fun fact flex at the watch party.
Caption: Introducing Eco Mode. Reduce your streaming footprint to the environment by 75% by doing absolutely nothing.
OOH - Billboard
OOH - airport
Microsite - netflix.com/ecomode
Nicole Beraud & Cher Arthur
Art Direction -