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A product to launch Swatch into the market of 'smartwatches' while keeping to their analog roots. Fotoflex has a band fitted with flexible OLED lights that can display any picture, gif, or video the wearer wants on their wrist. 

Product reveal video

Times square billboard & Social

When people tweet a picture, video, or gif with @Swatch and #Fotoflex, their image will appear on a Fotoflex billboard in Times Square.


Production -

Nicole Pappas


holographic print

Showcase the customizable ability of Fotoflex through print by using holographic material on the watchband. The image on the band changes as the page is turned or moved.

Flat page appearance 

moved page appearance

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